Upcoming Live Session: Building a Business Brokerage Practice in an Established Market
Upcoming Live Session: Building a Business Brokerage Practice in an Established Market
A live, one hour online session for experienced professionals who are curious about business brokerage and want to hear what the work is actually like from someone doing it.
When
Tuesday, October 13, 2026, 1:00 pm (EST)
If you’re considering a business brokerage franchise, you might be wondering: If there are already business brokers in my market. Is there really room for me?
It’s an important question when evaluating any franchise opportunity. In a major metro area, you may find established brokerage firms, independent brokers and even multiple offices representing the same national brand. But broker count alone doesn’t tell you the full story about a market or the opportunity within it.
Join Murphy Business Sales CEO Veronica Ellinger for a candid conversation with Michael Holloman and Joseph Gusmeri, two Murphy Business professionals operating in the Houston metro area, where several Murphy offices and brokers already serve the market. Mike and Joseph will share their different paths into business brokerage, their experiences establishing and growing their practices, and why they continue to see opportunities in Houston. They’ll also discuss what it’s really like to work alongside other Murphy professionals in the same market and how Murphy’s philosophy of “we, not I” works in practice.
Using Houston as a real-world example, the conversation will explore how to think about market opportunities, the balance between independence and collaboration, and what being part of a broader local and national network can mean when building a business brokerage practice.
What this session covers
- How Mike and Joseph transitioned from established careers into business brokerage
- What they’ve learned while establishing and growing their practices
- How they think about opportunity in a major metro where business brokers are already active
- What it’s like to operate alongside multiple Murphy offices and professionals in the same market
- How franchise owners balance building their individual businesses with collaboration
- What “we, not I” looks like in practice
- What to consider when evaluating the business brokerage opportunity in your own market
Who is speaking
Joseph Gusmeri, Business Intermediary & Franchise Owner, Murphy Business Sales – NW Houston
Michael Holloman, Business Broker & Franchise Owner, Murphy Business Sales – Houston
Hosted by: Veronica Cardinale Ellinger, CEO, Murphy Business Sales
Who this is for
People with a background in leadership, finance, sales, operations, consulting or running their own company, who are weighing what comes next and want an honest look at business brokerage before talking to anyone. No brokerage experience needed, and nothing is expected of you afterwards.
Keep reading
This is an advertisement for the offer and sale of a franchise. This page is for informational purposes only and does not constitute an offer to sell a franchise. An offer can only be made through the Franchise Disclosure Document (FDD). Results vary and are not guaranteed.
Is becoming a Business Broker the right business opportunity for you?
Let’s talk. We’ll answer your questions and get you the information you need to make an informed decision.
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